BrightPath Realty
Lead GenerationThe challenge
Spending Rs.85,000 a month on Meta ads with no landing page. Leads landed in a WhatsApp group, half were never called back, and the team could not tell which campaign produced bookings.
What we did
Built a matched landing page for each project, connected every form to the CRM, and added an instant WhatsApp reply within 60 seconds of every enquiry.
Implementation
- Three project landing pages built with lead capture forms
- Meta and Google Ads connected with conversion tracking
- Instant WhatsApp and email reply workflow within 60 seconds
- Pipeline mapped from new lead to site visit to closed deal
Results
Cost per lead
52% lower
Lead response time
99% faster
Site visits booked
3.5x more
Deals closed
3x more
Key takeaway
Traffic without a capture and follow-up system wastes money. The system is what turns clicks into appointments.